Web design is not only about making your site look good. It is about creating a functional presence that allows visitors to easily consume the message and interact, participate and potentially become your prospect. We do a lot of work for a variety of businesses and all our work is done so that companies can get new clients. It is web design with a purpose, functional web design. A good example of a functional website is the one we created for a client recently.
The primary goal is to showcase the company’s services and present a clear and easy way for visitors to contact the company.
Getting new clients is one of the foremost reasons why any company would make the step to create a new site. The new site needs to be designed in a way so that visitors get the message within only a few seconds after they arrive on the page.
Having a way for the visitors to engage your content is very important. It all depends on what your end goal is. If you are trying to build a stronger social media presence then showcasing your social media buttons at a prominent place is very important.
All in all you need to plan before you have a designer start work on your site. Think about all the things you want to achieve besides looking good, categorize them, rank them based.
You can learn more about functional web design here.